Down To Make New Friends?
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Down To Make New Friends? *
As Lead Campus Ambassador for Down To — a startup designed to help incoming freshmen connect through shared grades, majors, and extracurriculars while making it easy to plan spontaneous hangouts — I created social media videos tailored to the UC Berkeley audience.
Social Media
Each video blended student life and campus culture to boost engagement and build visibility. Shared across Instagram, these videos helped shape a relatable and recognizable brand voice that resonated with students. To support our online efforts, we also launched creative in-person activations. Which included dropping secret notes with QR codes in freshman dorms, turning passive scrollers into curious downloaders. By combining digital content with tangible campus moments, we sparked authentic interest and built meaningful campus buzz.