At GLAUDI by Johana Hernandez, a luxury bridal and eveningwear fashion house, I led PR initiatives while also diving into content creation and on-the-ground brand activations. I helped develop and pitch promotional campaigns to stylists, magazine outlets, and influencers, coordinating valuable collaborations that boosted brand awareness. Beyond outreach, I took the lead on setting up activations—from organizing events to supporting fittings and photo shoots—ensuring every detail aligned with the brand’s image. I also created behind-the-scenes content and assisted in styling shoots, all while managing much of the backstage PR communication, from coordinating pull requests to following up with press contacts. It was a role that blended strategy with creativity, and I loved every minute of it.