As Vice President of Marketing for Alpha Phi at UC Berkeley, I led a team of associates in creating dynamic, trend-forward content that elevated our chapter’s digital presence. I directed, filmed, and produced video campaigns that collectively earned over 400,000 views across platforms like Instagram and TikTok. This surge in engagement played a major role in driving a record-breaking number of Potential New Member sign-ups — the highest in our schools recruitment history. My role combined creative leadership with a strong understanding of what resonates with Gen Z, allowing our content to stand out in a saturated space. From coordinating shoot days to editing final cuts, I oversaw every step of the content creation process with strategy and authenticity.